Alex Iñiguez

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Alex Iñiguez

Alex Iñiguez

Guadalajara, México

Senior Product Designer

About me

User-centered product designer with 5 years of experience transforming complex, regulated systems into clear, accessible digital experiences. I'm skilled in financial and legal tech products and I specialize in high-stakes environments where clarity, security, and inclusiveness are critical. Passionate about accessibility, inclusion and creating tools that empower users navigating bureaucracy and friction. My work was recognized in 2024 with an international award for web services.

What define my work

Collaboration

User feedback

Accesibility

Gamification

Experience

Senior Product Designer

Remote

Santander México

2022 - 2025

• Led and contributed to a web platform redesign promoting the project and establishing OKRs with impactful results like a 48% increase in NPS and a recognition in the 2024 international CLAP awards.

• Worked in projects from start to finish with cross-functional teams including legal, design systems, devs, and business leadership in a wide array of features with up to 37% initial adoption rate at launch.

• Experience guiding and owning research and data-backed design solutions for highly regulated products for mobile, desktop and web channels providing services to millions of users nationwide with a focus on secure, accessible user flows

• Contributed to the expansion of the design system, adaptation to desktop usage and creation of alternate UI kits for derivative usage.

Founding UX/UI Designer

UX/UI Designer

Guadalajara

soft.law

Soft.law

2020 - 2022

• Solo designer in a legal tech startup. Brought Lean UX processes and was responsible for product strategy, user research, and end-to-end design.

• Built experiences from the ground up in a high-complexity domain, balancing multi-user workflows and stakeholder needs.

• Adapted products for broad and specialized userbases and advocated for user empowerment in rigid legal systems through tailored UX solutions.

Jr. Web Designer

Zapopan

Vitamina Online

2019 - 2020

Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.

Jr. Web Designer

Zapopan

Vitamina Online

2019 - 2020

Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.

Jr. Web Designer

Zapopan

Vitamina Online

2019 - 2020

Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.

Certifications

Product validation and usability testing

Ciudad de México

Santander digital.academy

March 2022

Bootcamp made by the Santander UX Research team with learning and practical activities applied to the real project we were working on at the time

Product validation and usability testing

Ciudad de México

Santander digital.academy

March 2022

Bootcamp made by the Santander UX Research team with learning and practical activities applied to the real project we were working on at the time

Product validation and usability testing

Ciudad de México

Santander digital.academy

March 2022

Bootcamp made by the Santander UX Research team with learning and practical activities applied to the real project we were working on at the time

W3C Introduction to Web Accesibility

Guadalajara

W3C Foundation

July 2024

Standard course aimed to learn and apply the foundation's accesibility guidelines (WCAG 2.2)

W3C Introduction to Web Accesibility

Guadalajara

W3C Foundation

July 2024

Standard course aimed to learn and apply the foundation's accesibility guidelines (WCAG 2.2)

W3C Introduction to Web Accesibility

Guadalajara

W3C Foundation

July 2024

Standard course aimed to learn and apply the foundation's accesibility guidelines (WCAG 2.2)

Education

Bachelor in Graphic Communication Design

Guadalajara

CUAAD Universidad de Guadalajara

2015 - 2020

Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.

Bachelor in Graphic Communication Design

Guadalajara

CUAAD UDG

2015 - 2020

Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.

Bachelor in Graphic Communication Design

Guadalajara

CUAAD Universidad de Guadalajara

2015 - 2020

Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.

Associate degree in IT

Guadalajara

Universidad de Guadalajara

2011 - 2015

Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.

Associate degree in IT

Guadalajara

UDG

2011 - 2015

Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.

Associate degree in IT

Guadalajara

Universidad de Guadalajara

2011 - 2015

Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.

Social Media & Contact

+52 331 750 4389

Let's chat

+52 331 750 4389

Let's chat

+52 331 750 4389

Let's chat

@alex-iniguez-es

Get in touch

@alex-iniguez-es

Get in touch

@alex-iniguez-es

Get in touch

Mail

alex.iniguez.es@pm.me

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Mail

alex.iniguez.es@pm.me

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