About me
My career in UX is one about taking complex, daunting topics and democratizing them for people with products that are clear to understand, usable (and kind of stimulating, too). I believe in empowering users through thoughtful design and I know that we can achieve it only with collaboration, so I feel comfortable working with big teams and having a hands-on role along the UX process from discovery to delivery.
What define my work
Collaboration
Accesibility
Gamification
User feedback
Experience
Senior UI/UX Designer
Remote
Santander México
2022 - Current
Led and contributed to large-scale UX projects in financial and personal banking. Worked with cross-functional teams including legal, design systems, devs, and business leadership. Delivered research-backed design solutions for highly regulated products for mobile, desktop and web channels providing services to millions of users nationwide with a focus on secure, accessible user flows.
Senior UI/UX Designer
Remote
Santander México
2022 - Current
Led and contributed to large-scale UX projects in financial and personal banking. Worked with cross-functional teams including legal, design systems, devs, and business leadership. Delivered research-backed design solutions for highly regulated products for mobile, desktop and web channels providing services to millions of users nationwide with a focus on secure, accessible user flows.
Senior UI/UX Designer
Remote
Santander México
2022 - Current
Led and contributed to large-scale UX projects in financial and personal banking. Worked with cross-functional teams including legal, design systems, devs, and business leadership. Delivered research-backed design solutions for highly regulated products for mobile, desktop and web channels providing services to millions of users nationwide with a focus on secure, accessible user flows.
Founding UX/UI Designer
Guadalajara
soft.law
2020 - 2022
Founding designer in a legal tech startup. Brought Lean UX processes and responsible for product strategy, user research, and end-to-end design. Built experiences from the ground up in a high-complexity domain, balancing multi-level workflows and stakeholder needs. Advocated for user empowerment in rigid legal systems through tailored UX solutions.
UX/UI Designer
Guadalajara
Soft.law
2020 - 2022
Founding designer in a legal tech startup. Brought Lean UX processes and responsible for product strategy, user research, and end-to-end design. Built experiences from the ground up in a high-complexity domain, balancing multi-level workflows and stakeholder needs. Advocated for user empowerment in rigid legal systems through tailored UX solutions.
Founding UX/UI Designer
Guadalajara
soft.law
2020 - 2022
Founding designer in a legal tech startup. Brought Lean UX processes and responsible for product strategy, user research, and end-to-end design. Built experiences from the ground up in a high-complexity domain, balancing multi-level workflows and stakeholder needs. Advocated for user empowerment in rigid legal systems through tailored UX solutions.
Founding UX/UI Designer
Guadalajara
soft.law
2020 - 2022
Founding designer in a legal tech startup. Brought Lean UX processes and responsible for product strategy, user research, and end-to-end design. Built experiences from the ground up in a high-complexity domain, balancing multi-level workflows and stakeholder needs. Advocated for user empowerment in rigid legal systems through tailored UX solutions.
Jr. Web Designer
Zapopan
Vitamina Online
2019 - 2020
Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.
Jr. Web Designer
Zapopan
Vitamina Online
2019 - 2020
Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.
Jr. Web Designer
Zapopan
Vitamina Online
2019 - 2020
Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.
Education
Bachelor in Graphic Communication Design
Guadalajara
Centro Universitario de Arte, Arquitectura y Diseño
2015 - 2020
Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.
Bachelor in Graphic Design
Guadalajara
Centro Universitario de Arte, Arquitectura y Diseño
2015 - 2020
Centro Universitario de Arte, Arquitectura y Diseño
Bachelor in Graphic Communication Design
Guadalajara
CUAAD UDG
2015 - 2020
Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.
Bachelor in Graphic Communication Design
Guadalajara
Centro Universitario de Arte, Arquitectura y Diseño
2015 - 2020
Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.
Associate degree in IT
Guadalajara
Universidad de Guadalajara
2011 - 2015
Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.
Associate degree in IT
Guadalajara
UDG
2011 - 2015
Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.
Associate degree in IT
Guadalajara
Universidad de Guadalajara
2011 - 2015
Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.
Courses and Certifications
Product validation and usability testing
Ciudad de México
Santander digital.academy
March 2022
Product validation and usability testing
Ciudad de México
digital.academy
March 2022
Product validation and usability testing
Ciudad de México
Santander digital.academy
March 2022
Whatsapp
+52 331 750 4389
Get in touch
Whatsapp
+52 331 750 4389
Get in touch
Whatsapp
+52 331 750 4389
Get in touch
LinkedIn
@alex-iniguez-es
Get in touch
LinkedIn
@alex-iniguez-es
Get in touch
LinkedIn
@alex-iniguez-es
Get in touch
Mail
alex.iniguez.es@pm.me
Send Mail
Mail
alex.iniguez.es@pm.me
Send Mail