About me

My career in UX is one about taking complex, daunting topics and democratizing them for people with products that are clear to understand, usable (and kind of stimulating, too). I believe in empowering users through thoughtfull design and I know that we can achieve it only with collaboration, so I feel comfortable working with big teams and having a hands-on role along the UX process from discovery to delivery.

What define my work

Collaboration

Accesibility

Gamification

User feedback

Experience

Senior UI/UX Designer

Remote

Santander México

2022 - 2025

Co-created with a big team of designers and researchers in a wide arrange of UX and service solutions for features and products for mobile, desktop and web channels providing services to millions of users nationwide.

Senior UI/UX Designer

Remote

Santander México

2022 - 2025

Co-created with a big team of designers and researchers in a wide arrange of UX and service solutions for features and products for mobile, desktop and web channels providing services to millions of users nationwide.

Senior UI/UX Designer

Remote

Santander México

2022 - 2025

Co-created with a big team of designers and researchers in a wide arrange of UX and service solutions for features and products for mobile, desktop and web channels providing services to millions of users nationwide.

Founding UX/UI Designer

Guadalajara

soft.law

2021 - 2022

Brought Lean UX processes into the startup and created products from the ground up with a great focus in streamlining legal procedures.

UX/UI Designer

Guadalajara

Soft.law

2021 - 2022

Brought Lean UX processes into the startup and created products from the ground up with a great focus in streamlining legal procedures.

Founding UX/UI Designer

Guadalajara

soft.law

2021 - 2022

Brought Lean UX processes into the startup and created products from the ground up with a great focus in streamlining legal procedures.

Founding UX/UI Designer

Guadalajara

soft.law

2021 - 2022

Brought Lean UX processes into the startup and created products from the ground up with a great focus in streamlining legal procedures.

Jr. Web Designer

Zapopan

Vitamina Online

2019 - 2020

Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.

Jr. Web Designer

Zapopan

Vitamina Online

2019 - 2020

Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.

Jr. Web Designer

Zapopan

Vitamina Online

2019 - 2020

Collaborated building e-commerce websites in WordPress and Shopify for a wide variety of clients in different sectors.

Education

Bachelor in Graphic Communication Design

Guadalajara

Centro Universitario de Arte, Arquitectura y Diseño

2015 - 2020

Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.

Bachelor in Graphic Design

Guadalajara

Centro Universitario de Arte, Arquitectura y Diseño

2015 - 2020

Centro Universitario de Arte, Arquitectura y Diseño

Bachelor in Graphic Communication Design

Guadalajara

CUAAD UDG

2015 - 2020

Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.

Bachelor in Graphic Communication Design

Guadalajara

Centro Universitario de Arte, Arquitectura y Diseño

2015 - 2020

Learning visual design and strategic communication was something that transformed me, and I learned the value a thorough research and discovery can yield for a project.

Associate degree in IT

Guadalajara

Universidad de Guadalajara

2011 - 2015

Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.

Associate degree in IT

Guadalajara

UDG

2011 - 2015

Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.

Associate degree in IT

Guadalajara

Universidad de Guadalajara

2011 - 2015

Starting my education in tech, I demonstrated skills in analytical thinking and designing abstract structures.

Courses and Certifications

Product validation and usability testing

Ciudad de México

Santander digital.academy

March 2022

Product validation and usability testing

Ciudad de México

digital.academy

March 2022

Product validation and usability testing

Ciudad de México

Santander digital.academy

March 2022

Social Media & Contact

Whatsapp

+52 331 750 4389

Whatsapp

+52 331 750 4389

Whatsapp

+52 331 750 4389

LinkedIn

@alex-iniguez-es

LinkedIn

@alex-iniguez-es

LinkedIn

@alex-iniguez-es

Mail

alex.iniguez.es@pm.me

Mail

alex.iniguez.es@pm.me

Mail

alex.iniguez.es@pm.me

Mail

alex.iniguez.es@pm.me

Ⓒ 2025 Alex Iñiguez. All Rights Reserved

Ⓒ 2025 Alex Iñiguez. All Rights Reserved

Ⓒ 2025 Alex Iñiguez. All Rights Reserved

Ⓒ 2025 Alex Iñiguez. All Rights Reserved